GEM System Resources
Altura Ventures has spent decades assembling the best materials for startup entrepreneurs. As part of the GEM System, you will receive coaching in the following approaches to optimizing your business:
These materials are the best that we can find and we encourage you to study them both before and after you become a licensee of the GEM System.
GEM System Learning Units
The following sections describe key parts of the GEM System and how each relates to ShopO which is one of the GEM System Clients.
Influence: The Psychology of Persuasion
These videos describe various influence techniques.
- Robert Cialdini -- The 7 Universal Principles of Persuasion
- Robert Cialdini -- Principle 0: Perceptual Contrast
- Robert Cialdini -- Principle 1: Reciprocation
- Robert Cialdini -- Principle 2: Scarcity
- Robert Cialdini -- Principle 3: Authority
- Robert Cialdini -- Principle 4: Consistency
- Robert Cialdini -- Principle 5: Consensus
- Robert Cialdini -- Principle 6: Liking (part 1)
- Robert Cialdini -- Principle 6: Liking (part 2)
- Lee Lorenzen -- When We Were Kings -- The Power of Controlling a Two-Party Option
Story Brand by Donald Miller
These videos provide important lessons about Donald Miller's StoryBrand approach to messaging and branding from Donald Miller.
- Donald Miller -- Building a StoryBrand -- Book Summary
- Donald Miller -- The Importance of a Clear Story
How to Start a Movement
These stories are examples of how "one motivated flea can get the whole dog moving."
- Derek Sivers -- How to Start a Movement -- TED Talk
- Jessica Jackley -- Kiva's Intercontinental Ballistic Micro-Finance
- Jessica Jackley -- Kiva's One Spark That Changed the World
- Lee Lorenzen -- Rock Candy Revolotion -- TED Talk
- Jane McGonigal -- Why Reality is Broken -- TED Talk
- Zina's Speech -- We Few, We Happy Few, We Suite of Sisters
The Women Who Inspire Us
These stories are about some of the women who were the inspiration for Altura Ventures and ShopO.
- Talent and Dreams are Universal --- Opportunity is Not
- Surprising Oprah with One Part of the Investment She Made in the World
- Jessica Jackley Homage -- The Azure Blue Crayon
- Jessica Jackley Homage -- The View Behind the Tapestry of Life
- Sheryl WuDunn -- Half the Sky and A Path Appears -- TED Talk
Startup Wisdom from Wally
These videos provide important lessons from Wally that every startup entrepreneur should learn.